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This year's TV campaign is centered on Italian actor Alessandro Gassman, RIO Mare Ambassador since 2016.

The star filmed for several days on the Amalfi Coast, under the guidance of director Luca Minieri, several TV spots, one for each range of  RIO Mare's portfolio.

Throughout the TV spots, Alessandro Gassman highlights the unique taste of RIO Mare products, as well as the brand's values: the Italian spirit, the passion for quality and the pleasure of eating well in the company of friends.