22 October 2018Nordic Food
Nordic Food strengthens its position on the canned fish segment by joining a partnership with Thai Union, one of the world's leading fish and seafood producers. Thus, Nordic Food will grow in Romania the brand John West, one of the world's oldest canned fish producers.
The takeover was announced at the press conference on Wednesday, October 17th.
The portfolio available in Romania includes innovative products such as canned tuna "no drain", tuna and salmon infusions, Light Lunch and canned seafood.
The John West brand is already the market leader in the UK, in the Netherlands and in Ireland.
Through Nordic Food, 35 innovative products from John West will be distributed in Romania in almost all supermarket chains. In the first stage, the portfolio will include a complex range of "no drain" canned tuna, salmon and salmon infusions, the Light Lunch range, and canned seafood (scallops, mussels, calamari).
The 2019 business plan for John West aims to expand its portfolio of products by introducing steamed mackerel and barbecue sardines and developing the distribution network.